What is BaSE?:Our clients

Rubies in the Rubble


Food security and supply is a major issue in our modern world with a growing population and a limited number of resources. Every year millions of tonnes of fresh fruits and vegetables are discarded, as part of a culture of excessive waste.  As lovers of good food, Rubies in the Rubble couldn’t stomach that.  They make delicious artisan products from surplus fruits and vegetables working closely with farms and packhouses.

Rubies in the Rubble believe that the more you put in, the more you get out. Their ingredients have to pass a taste test, not a beauty contest. Whether it’s under-sized, in over abundance, or just plain pear-shaped, it’s in. What matters to them is making the tastiest products in the nicest possible way. Rubies supply Waitrose, Wholefoods, EAT and several other retailers nationwide.